Read a story earlier today about some 19 year-old in the UK who was "conned" into buying a photo of an xbox one for $750. There was an ebay listing for the photo (which one has to admit was a little genius) that the man assumed was for an actual system, despite the fact that the listing itself said what it was for and never claimed to be a sale for the actual system. The man claims he was buying it for his 4 year-old son (so, admittedly, the fact that he was a father at 15 causes me to question his judgement a little but we'll let that slide) and you'll be thrilled to know that this story has a happy ending since a local store gave him an xbox one and ebay refunded his money.
But I really hope the seller did not receive any negative feedback for this. The sad truth is this man saw an image of exactly what he was buying: a photo, with a description telling him exactly what he was buying: a photo, and he still bought it. One of 5 things could have brought him to this point: laziness if he didn't feel like reading the description, illiteracy if he couldn't read the description, haste if he just wanted to hurry through shopping or something (which ties in with laziness too), stubbornness if he knew from the start it was a photo and planned to demand a system anyway and claim there was a fraud going on, or good ol fashioned idiocy. Because of one of those 5 magical and redeeming qualities people felt the urge to reward him (and most likely punish the clever and ambitious, though somewhat unscrupulous, seller).